This Privacy Policy explains how IFLYTEK (HONG KONG) COMPANY LIMITED, operating the iFLYTEK EU online store (“iFLYTEK”, “we”, “us” or “our”), collects, uses and shares your personal data when you visit our online store (the “Site”), make a purchase or contact us.

We are the controller responsible for the personal data described in this Privacy Policy. Our contact details are provided below.

This policy covers our online store and related customer services. Personal data processed through device features, companion apps or AI services is covered by the privacy notices applicable to those services.

Personal Data We Collect

Depending on how you interact with us, we may collect the following types of personal data:

• Contact and account details: your name, email address, telephone number, billing and delivery addresses, and information you provide when creating or managing an account.
• Order and transaction details: the products you purchase, order history, payment status, transaction references, and information relating to deliveries, returns, refunds and warranty requests.
• Payment details: information required to process your payment is handled by the payment provider you select at checkout. The information available to us depends on the payment method and may include transaction references and limited payment details.
• Customer service information: messages, live chat conversations and any supporting information you provide when contacting us.
• Preferences and membership information: your marketing choices, consent records and, where applicable, membership activity, points and rewards.
• Device and usage information: your IP address, browser type, device information, time zone, referral source, pages and products viewed, and interactions with the Site. Depending on your consent choices, this may include clicks, scrolling and session interaction data.

We collect this information directly from you, automatically through your use of the Site, and from service providers such as payment and delivery partners where necessary to process your order.

Some information is necessary to process purchases or provide requested services. If you do not provide it, we may be unable to fulfil your order or respond to your request.

How We Use Your Personal Data

We use your personal data for the following purposes and on the following legal bases:

• Orders and services: to process payments, deliver products, manage accounts and membership benefits, and handle returns and customer service requests. We process this information where necessary to perform our contract with you or take steps at your request before entering into a contract.
• Legal obligations: to maintain required tax and accounting records, meet applicable consumer protection obligations and respond to lawful requests from authorities.
• Security and fraud prevention: to protect customers, transactions and the Site, based on our legitimate interests in operating a secure business, subject to your rights and interests.
• Service administration and improvement: to resolve technical issues, understand customer enquiries and improve our services, based on our legitimate interests. Where this involves tracking technologies that require consent, we obtain that consent first.
• Marketing: to send promotional emails and relevant offers with your consent, or where otherwise permitted by applicable law. Where we rely on legitimate interests for permitted existing-customer marketing, our interest is in promoting relevant products and services.
• Analytics and personalised advertising: to understand how visitors use the Site, measure campaigns and show relevant advertisements, with your consent where required.

Where we rely on consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew your consent.

Cookies and Similar Technologies

We use cookies, pixels, tags and similar technologies to operate the Site and, depending on your choices, analyse its performance and support marketing.

• Strictly necessary technologies: support essential functions such as the shopping basket, checkout, security and remembering your privacy choices.
• Preference technologies: remember optional settings to personalise your experience.
• Analytics technologies: help us understand visits and interactions so we can improve the Site.
• Advertising technologies: help measure advertising performance and display advertisements relevant to your interests.

Technologies that require consent are used only after you agree. You can accept or reject optional cookies and change or withdraw your choices through the cookie settings available on the Site.

You can also manage cookies through your browser settings. Blocking strictly necessary cookies may prevent certain features from working correctly.

Further information about the technologies in use and their duration is available through our cookie settings.

Service Providers and Data Sharing

We share personal data with service providers and other recipients where needed for the purposes described in this policy. These include:

• Store platform: SHOPLINE, which provides the infrastructure used to operate our online store.
• Payment partners: payment processors and financial institutions that process transactions, verify payments and help prevent fraud.
• Delivery and fulfilment partners: warehouse operators, couriers and logistics providers that prepare and deliver orders and manage returns.
• Customer service and membership providers: tools supporting enquiries, live chat, customer accounts, points and rewards.
• Email and marketing providers: services such as SmartPush that support email delivery, subscription management and marketing communications.
• Analytics and advertising partners: where enabled and subject to your consent choices, Google Analytics 4, Microsoft Clarity, Google Ads and Meta Pixel.
• Professional advisers and authorities: where necessary for legal advice, accounting, compliance, legal proceedings or responding to lawful requests.

Authorised personnel within our company and, where necessary, relevant group companies may access personal data to support store operations and customer services.

Some providers process personal data on our behalf, while others act as independent controllers for certain activities. Their own privacy notices explain those activities and your choices.

We may also disclose relevant information where necessary to investigate fraud, protect legal rights or address security incidents.

Marketing and Your Choices

You can unsubscribe from promotional emails at any time using the unsubscribe link in the email or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary service messages, such as order confirmations, delivery updates or replies to your enquiries.

Where you consent to advertising technologies, our advertising partners may use information about your visits and interactions to personalise advertisements and measure their performance. You can withdraw this consent through the Site Site’s cookie settings. You may also manage advertising preferences directly through the relevant advertising platform.

International Data Processing

Our company is based in Hong Kong. Your personal data may be processed outside the European Economic Area (“EEA”) in connection with our operations and the services provided by our partners.

Data protection laws in these locations may differ from those in your country. Transfers subject to EEA data protection rules require an applicable transfer mechanism, such as an adequacy decision or appropriate safeguards, together with any additional measures required for the particular transfer.

To request information about the locations in which your personal data is processed and the safeguards applicable to your data, please contact us using the details below.

How Long We Keep Your Data

We retain personal data for as long as necessary for the purposes described in this policy. The appropriate retention period depends on the type of information, the services provided and applicable legal requirements.

• Order and transaction records: retained as necessary to fulfil orders, manage after-sales services and meet tax, accounting and other legal obligations.
• Account and membership information: retained as necessary to provide your account and membership services, subject to applicable retention obligations.
• Customer service records: retained as necessary to resolve enquiries, handle follow-up matters and establish, exercise or defend legal claims.
• Marketing information: retained while needed for permitted marketing. If you unsubscribe, we may retain a limited record to ensure that your choice is respected.
• Technical and analytics information: retained according to its purpose, the relevant tool settings and applicable cookie retention periods.

When personal data is no longer needed, we delete it or anonymise it. A deletion request may not result in the immediate removal of information that we must retain to meet legal obligations or handle legal claims.

Your Data Protection Rights

Subject to applicable law and the circumstances of the processing, you may have the right to:

• Request access to your personal data and a copy of it.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data.
• Request restriction of the processing of your personal data.
• Receive certain personal data in a structured, commonly used and machine-readable format and request its transfer to another organisation where technically feasible.
• Object to processing based on legitimate interests, on grounds relating to your particular situation.
• Object at any time to the use of your personal data for direct marketing, including related profiling.
• Withdraw consent where processing is based on consent.
• Where applicable, benefit from protections concerning decisions based solely on automated processing that produce legal or similarly significant effects.

To exercise your rights, please contact us using the details below. We may request information reasonably necessary to verify your identity.

We normally respond within one month of receiving your request. If an extension is permitted and necessary because of the complexity or number of requests, we will explain the reason within that first month.

You also have the right to lodge a complaint with a data protection supervisory authority, particularly in the EEA country where you live or work, or where the alleged infringement occurred. You do not need to contact us first.

Data Security

We use appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure. However, no method of transmission over the internet or electronic storage is completely secure.

Please keep your account credentials confidential and do not send your full payment card number or card security code by email or live chat.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, data practices or legal requirements. The current version will be available on this page. Where required, we will provide additional notice of significant changes or request your consent.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact us:

IFLYTEK (HONG KONG) COMPANY LIMITED
Email: support@iflytekglobal.ai

Units 502 & 503 A, Level 5
Cyberport 3
100 Cyberport Road
Hong Kong